Central Virginia American Marketing Association

This blog has been obsoleted!

2006-10-13T10:46:00.000-04:00

The Central Virginia Chapter of the American Marketing Association is pleased to announce the launch of its newly redesigned website at: www.cville-ama.org.

This blog has served as a stop-gap website for the chapter for roughly a year and now it is probably time to retire the blog. All chapter events and happenings will be chronicled at the new website.

Impulse Marketing and Media: Taking Your Message Mobile

2006-10-12T10:34:00.000-04:00

Program Announcement: Impulse Marketing and Media: Taking Your Message Mobile

When: October 17 from 5:30 to 7:30 pm

Where: Charlottesville/Albemarle Convention & Visitors Bureau - Just above the Market Street Parking Garage—(free validation of parking for attendees)

Jim Washok, Founder and CEO of OTAir, a national impulse marketing and media firm based in Richmond, will show how mobile devices provide the ultimate portable interface between you and your customers and prospects to drive sales.

What you will learn:

• How to integrate mobile messaging into your marketing campaign

• What are the interactive possibilities with cell phones

• How to extend your brand to this new medium

• How to set up a mobile campaign quickly and inexpensively

To demo this exciting new media:

Text CVAMA to "68247"on your cell for a chance to win a a FREE ticket to our November luncheon meeting at JPJ.

Cost: AMA Members FREE with reservation by Oct. 16; $5 at the door.
Non-members: $20 with reservation by Oct. 16; $25 at the door. Students $5

RSVP: By Monday, Oct. 16 to info@cville-ama.org. Be sure to include your name, email and company.

Not a Member? Join the Central Virginia Chapter of the American Marketing Association before November 30, 2006 and receive a $30 discount on membership. You will also have a chance to win "Dinner for 4" @ Glenmore Country Club & two tickets to the UVA -Duke Basketball Game @ the new John Paul Jones Arena!!

Program: New Rules for Marketing to Boomers over 50

2006-09-14T11:03:00.000-04:00

AMA-Central Virginia Chapter - September Program - RSVP by Monday September 18th
New Rules for Marketing to Boomers over 50
by The Boomer Project team

To be a successful marketer in the near future, you will need to understand and connect with a new demographic segment: Baby Boomers over 50. That’s because every day 10,000 more Boomers turn 50. By the numbers-- that’s 78 million Americans who control 70 percent of the nations’ net worth and half of its discretionary income.

Get insights and advice on how to reach and communicate with this important market from the nationally recognized experts and founding partners at The Boomer Project, John Martin and Elizabeth McLaughlin. The Boomer Project has appeared in Business Week, Newsweek, the Washington Post, Money Magazine, the NBC Nightly News, CBS Evening News and many other national media outlets

When: September 19, 2006 from 5:30 to 7:30 pm

Where: UVa Darden School of Business
Sponsor’s Event Space in Sponsor’s Hall, on Nash Drive just off of Massie Road (plenty of free parking)

Cost: AMA Members FREE with reservation by Sept. 18; $5 at the door.
Non-members: $20 with reservation by Sept. 15; $25 at the door. Students $5

RSVP: By Monday, Sept 18 to info@cville-ama.org or simply reply to this email.
To RSVP by phone contact Rusty Giles at 888-231-3175. Be sure to include your name, email and company.

We'll see you there!

Central Virginia Chapter- The American Marketing Association
P.O. Box 5488
Charlottesville, VA 22905
www.cville-ama.blogspot.com
Email: info@cville-ama.org

AMA-Central Virginia Chapter Social and Winetasting At King Family Vineyard Wednesday, August 23

2006-08-21T13:25:00.000-04:00

Join us for a Marketing Social

AMA members and invited guests only event to kick off the Central Virginia AMA's 2006-2007 season.

Who:
AMA Central Virginia Chapter members and their guests

What:
A chance for AMA members to get to know each other while touring one of the hottest local vineyards and tasting their award-winning wines. We'll also unveil the upcoming year's programming schedule.

Where:
King Family Vineyards in Crozet: fifteen minutes west of Charlottesville, two minutes off I-64. http://www.kingfamilyvineyards.com

When:
Wednesday, August 23 at 5:30 p.m.

Cost:
NO CHARGE (this is for Central VA AMA members only... plus one guest each)

Choose from a 6:00 tour and a 6:30 tasting, or a 6:00 tasting and a 6:30 tour. Wine by the glass or bottle will be available for purchase from 5:30-7:30.

RSVP: By Monday, August 21 to info@cville-ama.org or simply reply to this email. To RSVP by phone contact Rusty Giles at 888-231-3175. Be sure to include your guest’s name, email and company.

Join us for an evening of marketing talk, networking or just plain socializing with fellow AMA members. This event is also a great opportunity to bring a prospective new member to show him or her the vast experience and value our membership has to offer.

Driving Directions from Charlottesville:

Take Rt. 250 West past Western Albemarle High School. Turn right onto Rt. 797 (Hillsboro Lane). Turn right onto Rt. 684 (Half Mile Branch). Go one mile, winery entrance on the left.
OR
Take I-64 West to Exit 107 (Crozet), turn right onto Rt. 250 East. Go 1/2 mile, turn left onto Rt. 797 (Hillsboro Lane). Turn right onto Rt. 684 (Half Mile Branch). Go one mile, winery entrance on the left.

We'll see you there!

Central Virginia Chapter- The American Marketing Association
P.O. Box 5488
Charlottesville, VA 22905
www.cville-ama.blogspot.com
Email: info@cville-ama.org

Job Opening: Designer

2006-07-17T21:32:00.000-04:00

Birch Studio Graphics, a design and branding firm is looking for a f/t Designer proficient in Dreamweaver, Flash, Illustrator, Photoshop and InDesign and p/t Developer proficient in PHP, Javascript and Actionscript. Knowledge of both skill sets a plus. Please e-mail portfolio/programming samples to jenny @ birchstudio. com.

Birch Studio Graphics, Inc.
Applied Print, Web and Information Design
619 East High Street, Suite 4
Charlottesville, VA 22902
land line: (434) 977-3903 / fax: (434) 977-3961

Spring Membership Drive Extended: Join AMA now

2006-05-30T23:05:00.000-04:00

If you are involved in business management at any level then you should be a member of The American Marketing Association.

The AMA spring membership acquisition campaign will be extended until June 15, 2006. It's your last chance to take advantage of the special membership offer, network with top area marketers at local chapter events and take advantage of the vast resources available from the largest association for professional marketers in the world. You will also receive a $30 application fee waiver and your choice of a free gift. View the gift options at www.marketingpower.com/offers.

With your help, we can make this one of the best performing campaigns ever. Be sure to also choose the Central Virginia Chapter as your local chapter!

Central Virginia Marketers Celebrate Marketing Excellence at EMMA Awards Banquet

2006-05-17T14:49:00.000-04:00

Charlottesville, VA--The Central Virginia Chapter of the American Marketing Association held its annual Excellence in Marketing Awards Banquet last night at The Boar's Head Inn and is pleased to announce this year's EMMA (Excellence in Marketing Award) winners:

Internet Marketing
Company: World Strides
Title: World Strides: An Interactive Introduction

Honorable mention: Martin Horn, Inc. for their website design.

Broadcast TV
Company: UVa Health Systems
Title: Vascular Surgery Campaign

Broadcast Radio
Company: Payne, Ross & Associates
Title: Tomorrow Owes Today series
Client: Charlottesville Tomorrow

Print
Company: Payne, Ross & Associates
Title: Charlottesville & University Symphony Orchestra Season Campaign Brochures
Client: Charlottesville & University Symphony Orchestra

Honorable mention: Martin Horn, "Greetings from..." direct mail.

Print Advertising
Company: Gotham Graphix
Title: 2005 Advertising Campaign
Client: Prince Michel Winery

Logo/Graphic Identity
Company: Gotham Graphix
Title: Rebranding of the American Shakespeare Center
Client: American Shakespeare Center

Non-Profit Marketing
Company: Payne Ross & Associates
Title: Bi-Lingual Patient Brochure & Ad
Client: Charlottesville Free Clinic

Honorable mention: Gotham Graphix, "Your Visa to Charlottesville", Charlottesville-Albemarle Airport.

Overall Marketing
Company: Martin Horn, Inc.
Title: Awareness Campaign

Honorable mention: Payne Ross & Assoc., Greenberry's Coffee & Tea campaign

--------------------------------------------
The 2006 EMMA Awards drew over 80 area marketers to celebrate the best marketing campaigns over the past year. All entries were on display for review during a mixer session that featured jazz prior to the formal ceremony.
About AMA:

The American Marketing Association (AMA) is the world?s largest and most comprehensive professional association for marketers, consisting of nearly 38,000 worldwide members and 75 professional and collegiate chapters throughout the United States.

AMA offers professional advancement and development opportunities through conferences and workshops, networking opportunities both locally and nationally, great local programming and the opportunity to help advance the practice, study and teaching of marketing. The Central Virginia Chapter of AMA delivers valuable, monthly programs to benefit the marketing efforts of area businesses, organizations and professional marketers.

To learn more about AMA, visit the Central Virginia Chapter's website at www.cville-ama.org or the International Headquarters' AMA website at: www.MarketingPower.com.

# # #

Freelance writing opportunities - The Daily Progress

2006-05-13T23:31:00.000-04:00

Enjoy writing? Looking for some extra income? The Daily Progress Advertising team is looking for freelance writers who can work from home or our office, conducting interviews and writing stories for some of our special sections. Must be reliable, self-motivated and able to handle multiple projects at once. We pay per published story. Please send resume and a writing sample to kkullman@dailyprogress.com. No phone calls, please.

EMMA update: RSVP deadline

2006-05-05T12:31:00.000-04:00

Please reply soon if you wish to attend the EMMA celebration on May 16. The Boar's Head Inn requests a preliminary head count by next Wednesday and we need to have the final count by next Friday. Therefore, we ask that you make your reservation by next Wednesday, May 10 by sending us an email and letting us know that you will attend.

The 2006 EMMA Awards

2006-04-30T21:40:00.000-04:00

The EMMA Awards Celebrating Excellence in Marketing in Central Virginia

The 2006 EMMA Awards will be held on May 16, 2006 at The Boars Head Inn. Please join us for a gala evening of music, mingling, and celebrating the work of Central Virginia’s finest marketing professionals.

You are invited...
Tuesday, May 16, 2006
6:00 PM Reception
7:00 PM Awards Presentation
Wine, beer, hors d’oeuvres, and jazz music at The Boar’s Head Inn Ballroom
Reservations due by May 10
AMA members $30
Non-members & guests $45

The Central Virginia Chapter of the American Marketing Association proudly presents the 2006 EMMA award winners for excellence in the following categories:

o Overall Marketing
o Print
o Print Advertising
o Broadcast Radio
o Broadcast TV
o Internet Marketing
o Logo/Graphic Identity
o Non-Profit Marketing

Reserve your seats by email: info@cville-ama.org or by calling 434-977-7607. No tickets will be mailed; names will be listed at the door.

GOLD SPONSORS:

Birch Studio Graphics
Glenmore Country Club
Photoworks Creative Group
Pantops Shopping Center
The Daily Progress
SportsWar.com
University of Virginia Community Credit Union
WCAV-TV, WVAW-TV, WAHU-TV

Excellence in Marketing Awards - entry deadline today

2006-04-24T09:14:00.000-04:00

Today is the last day to submit entries for our Excellence in Marketing (EMMA) Awards.

Download your entry form and rules right now http://www.cville-ama.org/emma.htm and start working on those entries!

Tonight's Blogging & Podcasting program- - a few seats left

2006-04-18T11:59:00.000-04:00

There are still 7 seats available for tonight's program, "Blogs and Podcasts: Serious marketing tools or just more over-hyped media clutter?" with local experts Waldo Jaquith and Sean Tubbs.

Be a part of local podcasting history as, of course, this event will be recorded for subsequent podcasting.

Come to the Holiday Inn on Emmett Street (attached to Damon's) at 5:30pm and bring your questions on how to use podcasting and blogging effectively in your marketing mix. Please also drop us an email to let us know you plan to attend. $25 payble at the door with cash or check.

Job Opportunity: Sr. Copywriter

2006-04-11T22:45:00.000-04:00

Date Posted: 4/5/2006 Senior Copywriter
Are you a world-class wordsmith? Do you enjoy writing for a variety of
different projects? Do you have significant experience in strategic conceptual
thinking and persuasive message development? If so, VHDA is looking for you!
We need someone who can develop compelling text for print, broadcast, internet, new media, and other projects.
Viable candidate will have significant experience in persuasive writing with an advertising agency or marketing communications firm. Must be able to develop
creative & persuasive copy under tight deadlines, and be able to articulate the
rationale behind all creative output within a business context. Ability to multitask
and adapt quickly to changing priorities required. Must be able to meet deadlines
while maintaining high quality output and attention to details. Strong grammatical,
editing and proofreading skills are mandatory.
Position reports directly to the Creative Team Leader. Bachelor's degree in English, Advertising, Communications, or a related field preferred or equivalent experience; English majors with a marketing emphasis are strongly preferred.
Interested? VHDA provides salary commensurate with experience and excellent benefits. If you're up for the challenge, please send your resume, cover
letter with salary requirements, and 5 samples of your best work by April 21, 2006, to:

Virginia Housing Development Authority
Attention: Copywriter Recruiter
P.O. Box 4570
Richmond, VA 23220
Fax to: (804) 343-8717
E-mail to: hr@vhda.com
Visit our website at: www.vhda.com
An EOE

Hiring Range: $39,697 - 51,606
Market Range: $39,697 - 63,515
Credit and background checks will be performed.

Blogs & Podcasts seminar

2006-04-07T11:18:00.000-04:00

Don't forget to sign up for our presentation on April 18 that will have Waldo Jaquith and Sean Tubbs discussing whether blogs and podcasts can be used as serious marketing tools or whether they are just more over-hyped media clutter.

We'll be at the Holiday Inn on Emmet Street (attached to Damon's). RSVPs strongly suggested since we'll have limited space.

http://cville-ama.blogspot.com/2006/03/blogs-and-podcasts-serious-marketing.html

Top 10 Reasons to join The American Marketing Association

2006-04-03T22:24:00.000-04:00

In true "This Is Spinal Tap" form, our Top 10 list goes to eleven because we sensed that our audience needed that extra little push over the cliff.

http://www.cville-ama.org/top10.htm.

Call For Entries: Excellence in Marketing (EMMA) Awards

2006-04-03T10:56:00.000-04:00

The 2006 EMMA Awards will be held on May 16, 2006 at The Boars Head Inn. Entries are now being accepted and all materials must be submitted by April 25.

Categories include:
* Overall marketing
* Print
* Print advertising
* Broadcast TV
* Broadcast Radio
* Internet
* Logo/identity
* Non-profit

To enter this year's contest, please download both of the following files, complete your entry form, and have all entry materials submitted on or before April 25, 2006.
2006 EMMA entry form | Official 2006 Rules

Sponsorship opportunities exist for this event.

| Sponsorship Opportunities |

If you would like to increase your visibility by having your name on all invitations, event and promotional materials and the official program that all attendees will receive along with logo and link on this website, then please contact Rachel Dippold at 434-978-7241 to discuss the possibilities or send an email to info@cville-ama.org.

Please feel free to watch the video from last year's EMMAs.

Please join us on May 16 and see the best marketing that Central Virginia has to offer.

Spring Membership Drive has Sprung

2006-04-03T07:24:00.000-04:00

It is time again for the Spring Membership Campaign! The campaign runs from April 1, 2006 through May 31, 2006. Join AMA during this period and receive $30 off the usual cost of joining (a $30 application fee waiver) AND your choice of a) Pro-style binoculars OR b) A $20 MasterCard gift certificate OR c) A $200 coupon to use towards an AMA national professional development event OR d) A USB flash drive.

Join online right now at http://www.MarketingPower.com/join.

Now is a great time to join so you can also save money on our upcoming EMMA awards competition as AMA members pay reduced entry fees.

Take a look at all we have to offer locally by scrolling through the rest of this page to see what we've done so far this year. If you had been a member of AMA you could have attended all of these local programs for free while networking with some of the most influential marketers and business people in the area.

Join AMA right now.

March Direct Marketing program survey results

2006-03-29T13:50:00.000-05:00

Once again, thank you to Rick Whelan, President of Marketing General, Inc. of Alexandria for speaking to us on March 21. His presentation was a hit!

Blogs and Podcasts: Serious marketing tools or just more over-hyped media clutter?

2006-03-27T17:03:00.000-05:00

All serious marketers these days are either integrating blogs and podcasts as part of their marketing strategies or they are considering them. How will you evaluate whether or not these new media tools should be essential components of your future marketing plans?

Don't allow your marketing skills to become frozen in some past time.

Join the Central Virginia Chapter of the American Marketing Association as we explore blogs and podcasts.

We’ll cover the basics and then explore how blogging and podcasting might help you take your marketing to greater levels of success.

Local experts Waldo Jaquith of Cvilleblogs.com and Sean Tubbs of The Charlottesville Podcasting Network will strip away the hype and tell you what you need to know in order to make informed decisions about how you invest your precious marketing dollars.

You'll learn:

• Blogging and podcasting basics: What these new tools are and how you can easily get started
• Whether or not blogs and podcasts can be credible vehicles to shape your marketing and branding messages
• How to leverage these new media to complement your existing online and offline marketing strategies
• How blogging and podcasting can help you enhance your customer communications
• The latest trends and statistics that you can ignore only at your own peril

You should attend this special AMA program if you are a marketing professional, business owner, business manager, or someone interested in promoting a product, service or idea. Open to everyone.

When: Tuesday, April 18, 2006 from 5:30-7:30pm.

Where: Holiday Inn University Area, 1901 Emmet St N, Charlottesville.

How: Reserve your spot now by sending an email to info@cville-ama.org with your name and contact information.

Cost: AMA Members are free if pre-registered on or before April14, $5 after April 14 or at the door.

Non-members $20 if pre-registered on or before April 14, $25 after April or at the door.

Students free with valid ID.

Excellence in Marketing Awards are coming....

2006-03-17T10:21:00.000-05:00

Save the date of May 16. More details coming soon.

Reduced entry fees for AMA members. Join AMA now at:
http://www.MarketingPower.com/join

March 21 Program Announcement: Direct Marketing Workshop

2006-02-27T11:11:00.000-05:00

The Central Virginia Chapter of the American Marketing Association will hold a direct marketing problem-solving workshop on Tuesday, March 21 from 5:30-7:30pm at the Charlottesville-Albemarle Convention & Visitors Bureau, 100 5th Street NE, Charlottesville. Come with your direct marketing-related questions for group discussion or better yet, submit your strategic challenge in advance for us to use as a case study by using this .pdf questionnaire.

We will be lead by some outstanding direct marketers.

First is Rich Whelan, President of Marketing General, Inc. (MGI) of Alexandria. MGI is a direct marketing solutions agency and is one of the leading direct response agencies in America specializing in serving not-for-profit organizations with membership development, convention/tradeshow marketing, catalog development, advertising, exhibit & list management, and web strategy development.

Also leading us on the problem-solving side of the table will be Judy and Jerry Rendich of BB&R Marketing. BB&R’s expertise in direct marketing is well known within the industry and the agency specializes in high-end copy and design strategy development and execution.

These session leaders will help us develop strategic solutions for real-world direct marketing problems in a highly interactive, workshop setting.

Please reserve your spot now by sending an email to info@cville-ama.org with your name and contact information.

AMA Members are free if pre-registered on or before March 17, $5 after March 17 or at the door.
Non-members $20 if pre-registered on or before March 17, $25 after March 17 or at the door.

Creative Leadership w/Chic Thompson wrap-up

2006-02-22T21:57:00.000-05:00

Thank you to everyone who came out earlier this evening to listen to Chic Thompson speak on Creative Leadership. What a wonderful presentation Chic treated us to. Thank you Chic!

Here are the results of the survey from the program:

On the Hat's Off - Thumbs Up - Adequate - Yawn - Stinker scale....

100% of respondents rated the speaker as either "Thumbs Up" or "Hat's Off" in the areas of Speaker's Presentation, Interesting Topic, Quality of Content, Wise Investment of Time and/or Money and Overall Value.

Further, 18 respondents gave Chic all "Hat's Off" marks (some tried to cheat by voting for Hat's Off more than once....but your point is well taken that you wish there was a higher ranking) and 3 of the respondents gave him "Thumb's Up" on all criteria.

There was not a single rating at or below merely "Adequate" on any of the criteria.

We'd like to thank Payne Ross & Associates for donating autographed copies of Chic's book to the first 20 people who registered. We also thank Lisa Ross of Payne Ross & Assoc. for organizing this program.

Lastly, Chic was gracious enough to offer copies of his book, "What A Great Idea", at his cost of $5 at the program and we thank him for such a nice gesture. If you missed this event, I urge you to buy Chic's book at Amazon.com and visit his website to learn more.

Thanks to all who made it possible. Great program!
Dave Dolak
President
Central Virginia AMA

Still space for Chic Thompson's Creative Leadership program tonight

2006-02-22T11:17:00.000-05:00

There is still space for tonight's special program, Creative Leadership: How to Foster A Mindset of Innovation, with Chic Thompson that will be held at Darden's Sponsors Hall. Great leaders always seek ways to become more effective and Chic will reveal strategies to bring a new level of creative innovation into your role as leader.

A summary of the event with a map to Sponsor's Hall may be found at the following link:
http://www.cville-ama.org/AMAFebProgramMap.pdf.

Cost is only$25, payable at the door.

And, of course, to learn more about Chic, please visit his Website at:
www.WhatAGreatIdea.com.

We'll see you tonight.

"Details to Go" for next Wednesday's program on Creative Leadership

2006-02-16T10:07:00.000-05:00

Next Wednesday's program, Creative Leadership: How to Foster A Mindset of Innovation, with Chic Thompson will be held at Darden's Sponsors Hall. A handy, one-page summary of the event with a map to Sponsor's Hall may be found at the following link:

http://www.cville-ama.org/AMAFebProgramMap.pdf

...and don't forget, we are asking you to help us distribute the announcement for the event:

http://www.cville-ama.org/FebAMA.pdf

And, of course, to learn more about Chic, please visit his Website at: www.WhatAGreatIdea.com.

This is one of those "Can't miss" events in the Charlottesville area this year.

Chapter elections: Nominees sought before Friday

2006-02-15T09:43:00.000-05:00

To All Central Virginia AMA Members:

It is chapter election time again.

Time is flying by and we got a little behind coordinating chapter elections so we need your prompt action.

It is important that you to nominate officers for the Central Virginia board no later than this Friday, February 17 so that we may then contact each nominee to see if he/she is willing to serve before finalizing the ballot by March 1. Remember, you may nominate yourself for any of these open positions...

Positions up for election this year:

President-elect (to serve from July 2007- June 2008)
Secretary
Treasurer

Please send your nominees to Rusty Giles at rgiles @ mapl.net, or call at 888-231-3175 by this Friday, February 17.

Thank you for your assistance.

Leadership skills can spread like a virus...

2006-02-08T09:55:00.000-05:00

Please download this NEW .pdf promotional flyer that promotes our February 22 program, "Creative Leadership: How to Foster a Mindset of Innovation" with Chic Thompson and forward it to anyone in your address book who might benefit from attending the program.

Better yet, print out a few copies and post them on a bulletin board or two at your workplace to help us get the word out. Leadership skills can be learned and here's a great way to help promote an environment of creative leadership at your organization.

Chic is a wonderful speaker and this event is sure to please.

February 22 program: Creative Leadership with Chic Thompson

2006-02-06T13:46:00.000-05:00

Creative Leadership: How to Foster a Mindset of Innovation

How do you inspire a mindset of innovative thinking in your organization?

Chic Thompson believes that we must be “curious first… critical second”. In this high energy interactive session, Chic will open your mind to creating possibilities and breakthrough ideas then applying and selling them in your workplace.

Chic Thompson is an internationally renowned speaker and author on creativity. He has worked extensively for many U.S. and foreign corporations, including UTC, McGraw-Hill, Accenture, and the Young Presidents’ Organization. Early in his career, he worked in new-product development and marketing for W.L. Gore and Associates (Gore-Tex®), Johnson & Johnson, and Walt Disney.

During the last 25 years, Thompson has given more than 3,000 presentations around the world. He is a Batten Fellow at The Darden School and is an adjunct faculty member at the Brookings Institution.

When: Wednesday, February 22, 2006, 5:30 –7:30 p.m. (NOTE: This is a change in the previously scheduled date)

Where: UVa Darden School of Business, Sponsor’s Event Space in Sponsor’s Hall, on Nash Drive just off of Massie Road.

Cost: AMA members FREE with reservation by February 17; $5 at the door; Non-members: $20 with reservation by February 17; $25 at the door; Students: $5.

Pay by cash or check at the door.

RESERVE YOUR Seat Now. The first 20 people to register for this event will receive a FREE autographed copy of Chic’s book What A Great Idea! (now in its 19^th printing).

January Board Member of the Month

2006-02-06T13:25:00.000-05:00

We congratulate and thank Rusty Giles of Mid-Atlantic Printers for being The Central Virginia Chapter of the American Marketing Association's January "Board Member of the Month". Thanks for all your hard work, Rusty!

AMA announces Mplanet conference

2006-01-20T12:03:00.000-05:00

The American Marketing Association has just announced a new, signature international conference for marketing professionals, Mplanet, to be held at Disney's Dolphin resort, November 29 - Dec. 1, 2006.

Keep an eye on http://www.mplanet2006.com for forthcoming details.

Free Direct Mail Cost Effectiveness Calculator

2006-01-18T19:50:00.000-05:00

Conducting a direct mail campaign?

Use this simple yet useful Excel spreadsheet that will help you determine the ROI of your direct mail campaigns. Calculates print cost per piece, total costs, total cost per piece, response rate and cost per response.

This free marketing tool is brought to you by the Central Virginia Chapter of the American Marketing Association.

Free Website Guide for Small and Medium Sized Businesses

2006-01-18T11:57:00.000-05:00

As an additional followup to our Marketing On A Shoestring program last night, we are able to offer the free 31-page white paper, "Website Essentials for SMB's: A Practical Guild to Building and Maintaining an Effective Website", compliments of Snap technologies, Inc. Thank you so much to Tim Groeneveld, Director of Sales & Marketing for Snap.

Marketing on a Shoestring discussion

2006-01-17T22:32:00.000-05:00

Thank you to everyone who came out earlier this evening to our "Marketing On A Shoestring" program. It was great to see many new and old faces!

Let's continue the discussion via the "comments" link just below this message. If you were at the event this evening, you should have already gotten the bonus "50 Ways to Market On A Shoestring Budget" via email, but let's also continue sharing money-saving ideas using this website.

Cheers!
Dave Dolak
President
Central Virginia AMA

Seeking venues

2006-01-10T08:03:00.000-05:00

We are looking for venues to host our Feb, March and April events.

If you have a suitable facility and would like to make it available to 30-50 local marketers and professional business people, please let us know by sending an email to info@cville-ama.org.

Thank you for helping to support AMA and a strong marketing community throughout Central Virginia.

February program announcement...

2006-01-01T21:35:00.000-05:00

We are thrilled to announce that our February program on creativity will feature Chic Thompson. Chic is a professional speaker who has given over 2,500 talks in the last 20 years. He is author of two books, “What a Great Idea!” and “Yes. but…”, President of Creative Management Group, and has teamed up with talent ranging from Tony Robbins and Stephen Covey to Cirque du Soleil and Second City Improv. Chic Thompson will open everyone’s mind to creating possibilities.

More details will be announced soon. Watch this space for additional information.

In the meantime, be sure to RSVP for our Januray 17 program, "Marketing on a Shoestring".

Our Spring lineup is shaping up to be our strongest ever and we hope to flatten our historic attendence records. Please come join us! You'll be better off for it and the skills you apply on the job will be stronger, too.

PS- You do NOT have to be an AMA member to attend our programs!

Member resources

2005-12-28T07:35:00.000-05:00

AMA Members,

Need to update your address information? If so, go to http://www.marketingpower.com/address to update your information online.

Time to renew your AMA membership? Do so at http://www.marketingpower.com/renew.

Remember that your membership number is printed on the address label of your monthly Marketing News Magazine.

Marketing Boot Camp, Jan. 26-27

2005-12-27T13:11:00.000-05:00

The Triangle AMA chapter has invited us to participate in their AMA Marketing Boot Camp on January, 26-27 in Durham, NC. Marketing Boot Camp is an intensive 1-1/2 day session on the basics of marketing, taught by a national expert. Marketing Boot Camp is geared toward marketers who are new to the profession or for individuals who have recently moved into positions with responsibilities such as marketing, sales and sales management, advertising, promotion, brand building, and pricing. Please download Triangle Chapter’s Marketing Boot Camp flyer for full details at:

http://www.cville-ama.org/RTPMktgBootCamp.pdf

If you will attend, please send us an email here locally to let us know so we can assist in coordinating car pools--or better yet, let others know by posting your comments below.

Marketing On a Shoestring January 17 Program--more details

2005-12-22T08:48:00.000-05:00

Do you ever wish you could market your product or service like the Big Guys but on a little guy's budget?

Well, there are many ways to do just that.

We have the following panel of experts who will share money-saving ways to effectively stretch your dollars using the following media:

Olivia Branch (WMRA-NPR): Radio
Pam Fitzgerald (The Ivy Group): Advertising, Design and Website issues
Rusty Giles (Mid Atlantic Printers): Printing
Geoff Kilmer (Photoworks Creative Group): Trade Show Exhibits
Denny King (Paladin Pictures): Audio & Video Production
Jim McCabe (WCAV CBS19/WVAW ABC15/ WAHU Fox27 Television): Television
Ann McKenzie (The Daily Progress): Newspaper

Each speaker will give tips and field questions.

There is a good reason this program is consistently one of our top attended meetings and that is because of the valuable information you will receive.

When: Tuesday, January 17, 2006, 5:30-7:30pm

Where: Zehmer Hall Conference Center at the University of Virginia’s School of Continuing and Professional Studies, 104 Midmont Lane, Charlottesville

Cost: $20 for non-AMA members if registered by Jan. 13, $25 after that date or at the door. Central Virginia AMA members free.

How: RSVP now to info@cville-ama.org

We look forward to seeing you there.
Rusty Giles
Program Organizer & President-elect
Central Virginia AMA

# # #
==> Interested to know what other programs are coming this Spring? Print out this handy flyer with dates and program descriptions. Includes bonus offer for joining the Central Virginia AMA. <==

State of the Chapter Report

2005-12-21T16:56:00.000-05:00

On Tuesday, December 13, 2005, the Board of Directors of the Central Virginia Chapter of The American Marketing Association met for its monthly board meeting and to conduct a mid-year performance review of the chapter, measured against our own 33-point Strategic Plan.

Overall, we are doing well as a chapter. We have increased the number of programs and networking opportunities for our members, we are financially sound and we continue to deliver value to not only our members but also to the local business community.

One of our goals is to transition to a “year-round” programming calendar that offers more purely networking opportunities for our members since in a survey at the end of last year members indicated a desire for more networking opportunities.

We responded with an additional members-only networking event in August at King Family Vineyards that was very successful, had our first known President’s lunch which served as an open networking and chapter Q&A opportunity, and made our membership roster available to all members. We are seeking additional ways to foster networking between members. We are also still hoping to achieve a rolling program calendar to keep the momentum going so let us know if you have a killer program idea or a knock-‘em-dead speaker in mind for June or July.

Financially, we were helped a great deal by winning AMA’s Professional Chapters Council’s “Turnaround Chapter of the Year” award for last year. This honor came with a cash prize of $1, 000.00. Even without the prize money, our first half-year financial performance shows a slight increase ($98.72) in our bank account. Sure, we could be doing better, but striving for breakeven or slightly above is not a bad thing for a non-profit, professional organization such as ours that is managed solely by volunteers.

One way to view this financial performance is to acknowledge that most all revenues generated through the operation of the chapter go directly back to member benefits via programming.

That being said, I believe that one of our objectives as an organization should be to increase our cash position so that we may look at new ways to benefit the local marketing community through new initiatives such as marketing scholarships, grants and contributions to charitable causes. Obviously we are unable to consider such initiatives if we are operating at a subsistence level, but ensuring long-term sustainability is every bit as important and our chapter is indeed sustainable.

During the 2005-2006 year so far, our membership performance is flat from the end of last year (which saw us grow at an incredible 40% rate). While a slowing in the rate of growth was actually expected, we did not anticipate zero growth with the very real possibility of actually being down net members within the next month. This has budgetary repercussions as we do not have some resources from dues that we expected.

Overall, on the 33-point scale in our strategic plan, we scored ourselves 25/33 for a solid “C” grade at 76%.

Some of our recent obstacles have been the loss of a couple of key board members due to relocations, the general and familiar “over-worked, over-communicated” syndrome of modern society that also affects all the volunteers on our board who already have demanding jobs and personal priorities, and the disappointing lack of non-member attendance at our monthly programs. We have also been faced with the necessity to pay for a couple of venues this year and this always represents a major expense for us.

The good news is that the only grade or rating that truly counts as a chapter is the one that judges our overall performance at the end of our year on June 30, 2006. We have time to make adjustments and to take corrective action.

We need to work a straightforward, second half strategy of “Involve – Communicate – Deliver”.

We are addressing several of these key areas.

First and foremost, we need active involvement from all of our chapter members. If you can help run the chapter in any way, please volunteer your time and talents by serving on a committee or simply by helping out during one or more of our programs. Sometimes the little details make all the difference. We can use help promoting events and also finding economical or free hosting locations for events. We also can always use help creating name badges, setting up and cleaning up before, during and after our events. With our annual EMMA Excellence in Marketing Awards banquet coming up in May, it will soon be “all hands on deck”. If you wish to help us in these or any other ways, please drop me an email and let me know.

Secondly, we simply need to do a better job involving local businesses and professionals in our activities. This includes promoting and publicizing our events and asking non-members to come and see what we are all about. We offer a great deal to not only members but to the entire local business community...but we do not always do such a great job reaching out to let people know about the value we offer.

Our first corrective action to address this challenge has already been initiated.

The Board unanimously approved a motion that we have a flyer insert in the first Chamber of Commerce mailing of 2006. Look for it in the chamber’s mailing scheduled to arrive during the first week of January. This flyer will promote our January 17 “Marketing on a Shoestring” program while also listing other upcoming programs this spring.

We cannot rely on a one trick pony to help us turn around our performance in the area of communications and involvement. Therefore, I ask you to please print out some copies of this flyer and post them at your place of employment, hand them out to business associates or simply post them in suitable public places to help us get the word out. We are a marketing association, after all, and we can all do a better job at marketing the value we offer members and non-members alike. I am interested to hear your ideas on how we can do a better job communicating our message.

Please let me know what other ideas you have for our communications as we currently do not have a Chair for our Communications Committee and our current Communications strategy is merely the piecemeal efforts of our thinly-stretched board. We rarely lack strategic ideas, but what we lack is the manpower to take these ideas, work them into a comprehensive strategy and then and run with them through implementation by volunteering time, talents and reaching out to involve other members.

Lastly, we must remember that we must deliver value in everything we do—especially to our members. Our mission is to generate knowledge about marketing, communicate what is known about the best marketing practices and stimulate the use of high ethical standards in marketing activities. The value we offer to the business and marketing communities in Central Virginia is consistent with what one expects from the world’s largest organization of professional marketers. We must continue to find ways to deliver value in these areas to advance the study, practice and teaching of marketing throughout Central Virginia.

Involve – Communicate – Deliver

Together we will make it happen.

Warmest regards for a wonderful Christmas and holiday season and I wish for you prosperity, health and personal fulfillment in 2006.

Dave Dolak
President
Central Virginia Chapter of the American Marketing Association
Tel: (434) 975-6584
Email: dave@davedolak.com

Note: This is an interactive website. Please feel free to publicly comment on this or any other post by adding your comments below. Get Involved...help us Communicate...help Deliver value to others by sharing your thoughts and ideas.

January 17 Program Announcement: Marketing on A Shoestring

2005-12-18T21:34:00.000-05:00

On January 17, 2006 we will hold our next program, “Marketing on A Shoestring”, where we will present ways to stretch your marketing dollars—especially on limited budgets.

We have assembled an expert panel representing the local print, newspaper, television, radio, advertising, and tradeshow exhibiting industries to speak and lead a discussion with members and guests. Bring your questions and get ready to take notes because this third annual program always delivers actionable ideas that you can implement immediately.

Who: The Central Virginia American Marketing Association and all other interested folks

What: “Marketing on A Shoestring” presentation & panel discussion

When: Tuesday, January 17, 2006, 5:30-7:30pm

Where: Zehmer Hall Conference Center at the University of Virginia’s School of Continuing and Professional Studies, 104 Midmont Lane, Charlottesville

Cost: $20 for non-AMA members if registered by Jan. 13, $25 after that date or at the door. Central Virginia AMA members free.

How: RSVP now to info@cville-ama.org

Why: To get greater results from your marketing dollars

# # #

==> Interested to know what other programs are coming this Spring? Print out this handy flyer with dates and program descriptions. Includes bonus offer for joining the Central Virginia AMA. <==

Job announcement: Copy Writer/Marketing Manager

2005-11-28T06:37:00.000-05:00

Due to growth and expanding business requirements, Fresh Brewed Media is searching for someone to fill the following position in our Charlottesville office:

Write articles, advertorials, and marketing copy with an attitude. Work with our team to help shape future service offerings then formulate and write copy to execute marketing campaigns. Must have working knowledge of Spreadsheets, Word Processing, and use of the Internet along with a basic knowledge of the stock market.

eMail your resume and a writing sample to IOTOGOAD222@Yahoo.com.

Fresh Brewed Media is a high energy entrepreneurial organization funded and managed by a small Charlottesville based Venture Capital firm with a strong 20+ year history of building great companies. We offer competitive salaries, great benefits, and an unparalleled working environment. www.FreshBrewedMedia.com.

Nov. Board Member of the Month

2005-11-20T21:43:00.000-05:00

We would like to congratulate and thank Rachel Dippold of The Daily Progress for being this month's Central Virginia AMA Board Member of the Month.

Rachel has happily volunteered to take on a couple of projects for our chapter this month. She has agreed to coordinate our print advertising with The Daily Progress and The Hook and she is also starting to form the EMMA committee for this spring's Excellence in Marketing Awards. Rachel has been invaluable to the Central Virginia chapter so far this year and has been a wonderful board member. Volunteer work is not always easy, but Rachel manages to throw herself at serving our local marketing community and does so with grace and a smile every time.

Thank you Rachel!

December 13 board meeting open to all members

2005-11-16T07:08:00.000-05:00

On Tuesday, December 13 at 5:30pm the Central Virginia chapter of the American Marketing Association will hold its next board meeting. This meeting will serve as a mid-year review of our strategic plan and also serve as a planning session for the second half of our year (January-June).

All Central Virginia AMA members are welcome to attend to view the "behind the scenes" operation of the chapter and offer suggestions and guidance. If you would like to attend, please send an email to info@cville-ama.org as soon as possible so we can identify a location that will accommodate all of us.

If you are thinking that you might want to help with the local chapter in some way, we urge you to attend this board meeting.

Sales Position

2005-11-16T07:06:00.000-05:00

Join a popular local publication with great marketing support. Must be cheerful, professional, organized & self-motivated. Full time. $9/hr
+Commission. Fax resume to 984-4813 or email sales@AlbemarleFamily.com

~~Reminder: November 15th program

2005-11-09T22:47:00.000-05:00

Come join us for lively discussion and networking during our 3rd annual private showing of the Clio Television Advertising Awards. Network with the Central Virginia marketing community and see the "inner workings" of some of the hottest new television studios in the area.

When: Tuesday, November 15, 2005, 5:30-7:30pm.

Location: CBS WCAV 19/ABC WVAW 16/Fox WAHU 27 studios at 999 Second Street SE (the old Frank Ix building) in Charlottesville.

How: Registration requested. Non-members $20 if registered before 5:00pm EST Friday, Nov. 11, $25 after that time & at the door. AMA members FREE if registered before Nov. 11, $5 after that time or at the door. Checks and cash for payment will be accepted at the door.

REGISTER NOW by sending an email to info@cville-ama.org.

If you are not currently an AMA member, you may join AMA before November 11 during a special Membership Drive and attend this event for free while taking advantage of a $30 savings plus your choice of a free gift for joining (Membership Drive runs through November 15, November 11 is the deadline for joining to be admitted to the Nov. event at no charge).

Job Opportunity: Director of Marketing

2005-10-28T22:03:00.000-04:00

Sophisticated, successful development office seeks experienced marketing/PR professional to elevate the profile of the South’s top non-profit environmental advocacy organization. Overseeing a writing/graphics team and reporting to the Director of Development, this senior position will create and implement a strategic outreach plan including Internet marketing, advertising, direct mail, PR, market research, institutional positioning and image, and print and multi-media tools. 5+ years experience in marketing or PR required. Excellent writing & communication skills, project management, & an artistic eye are needed. Work for an organization you care about with competitive salary and excellent benefits. Learn more at www.SouthernEnvironment.org. EOE. Send resume and cover letter to: Director of Development, SELC, 201 W. Main St., Ste. 14, Charlottesville VA 22902.
Full job description found here.

By popular demand.....

2005-10-24T21:24:00.000-04:00

...here's a link with the downloadable Membership Application to be used to get the $30 discount during the Membership Drive (through Nov 15).

http://www.cville-ama.org/FallDriveApplication.pdf

And for those who would rather join online using a credit card, go to: http://www.MarketingPower.com/join

Thanks for the interest!

President’s Lunch this Thursday, Oct. 27

2005-10-23T22:03:00.000-04:00

Come meet with Central Virginia President, Dave Dolak, this Thursday, October 27 to make suggestions, ask questions or share ideas about the Central Virginia AMA Chapter. This informal gathering will take place at 12:00 Noon at the Guadalajara Mexican Restaurant at 395 Greenbriar Drive in Charlottesville.

Anyone with questions or suggestions about the Central Virginia chapter is welcome to attend. Members of the Central Virginia Chapter are especially encouraged to attend as this is a great opportunity to provide direct feedback and ask questions. This can also serve as a great orientation for new members.

If you are interested, please send Dave an email to let him know you’ll be there.

Job Opportunity: Sales Professional-to-Business Partner Opportunity

2005-10-19T21:49:00.000-04:00

Sales Professional-to-Business Partner Opportunity
Gallant Communications
Harrisonburg, VA

Yearning for the opportunity to break out of the “same old same old” sales rut and use your Talents for the greater good, namely YOURS? To build a base of customers that could bring you the business partnership you’ve always dreamed of?

Full service advertising agency seeks an aggressive Sales Professional to acquire new business for explosive company growth. No need to have knowledge of advertising; we want sales experience and skills.

Successful candidate will become an equal partner in the firm in approximately 1 year AND majority owner of the firm in 8-10 years. To start, position is a generous commissions-only structure. First year income projected at not less than $40,000.

Only serious Sales Professionals need apply. Contact Jim Gallant at 540.289.6882 or info@gallantcommunications.com .

November 15 Program: The Clios

2005-10-18T22:50:00.000-04:00

Such big ideas on such a little screen.

Come join us for lively discussion and networking during our 3rd annual private showing of the Clio Television Advertising Awards. Network with the Central Virginia marketing community and see the "inner workings" of some of the hottest new television studios in the area.

The Clio Awards recognize the most original and innovative advertising work in the world. Let us entertain you with an evening of the best in TV advertising. Then join in a lively critique of the work of these renowned agencies and directors.

Open to everyone.

When: Tuesday, November 15, 2005, 5:30-7:30pm.

Location: CBS WCAV 19/ABC WVAW 16/Fox WAHU 27 studios at 999 Second Street SE (the old Frank Ix building) in Charlottesville.

Misc.: We're kickin' the food up a notch this time around with Dave's "nearly locally famous", Waterford Hickory smoked BBQ with special Central VA AMA sauce. This BBQ will have seen nothin' but lots of smoke and a magical blend of spices. Bring yer hankerin' for BBQ. Side dishes provided by Monica Jordan of Ciao! Distinctive Catering.

How: Registration requested. Non-members $20 if registered before 5:00pm EST Friday, Nov. 11, $25 after that time & at the door. AMA members FREE if registered before Nov. 11, $5 after that time or at the door. Checks and cash for payment will be accepted at the door.

REGISTER NOW by sending an email to info@cville-ama.org.

If you are not currently an AMA member, you may join AMA before November 11 during a special Membership Drive and attend this event for free while taking advantage of a $30 savings plus your choice of a free gift for joining (Membership Drive runs through November 15, November 11 is the deadline for joining to be admitted to the Nov. event at no charge).

We'll see you on November 15.

Oct. Board Member of the Month

2005-10-18T22:34:00.000-04:00

We would like to congratulate and thank Linda Scott of Glenmore Country Club for being this month's Central Virginia AMA "Board Member of the Month".

Linda put a lot of effort into coordinating this program and actually had several early setbacks along the way that made her--and all of us--a little worried at times that this program might not happen. In the end, she found us a wonderful presenter who did a great job, did a terrific job in getting Glenmore Country Club as our venue and invested a lot of her time making phone calls and doing research to pull it all together. On top of that she's been at all of our board meetings and helps keep it all fun for all of our volunteers who serve on the board.

Thank you Linda!

October 18 Program: Selling Skills for Sales and Non-Sales Professionals

2005-10-05T01:33:00.000-04:00

October 18 Program: Selling Skills for Sales and Non-Sales Professionals

Send a message to info@cville-ama.org with your name, daytime telephone number and company/organization to register.

What makes a successful salesperson? Are sales skills important for those not directly involved in sales?

Whether you like it or not, sales skills are important to your career success. Whether it is to establish credibility, promote our ideas, or land that next order or client, we all need to master the basics of selling.

Join us for an insightful and interactive evening of learning proven sales techniques. Learn about the sales process and join in group exercises to help hone your selling skills.

Who: Carolyn Cullen, Advertising Manager, The Daily Progress, Charlottesville, VA. Carolyn Cullen is the Advertising Manager for The Daily Progress newspaper in Charlottesville, Virginia. She is responsible for overseeing retail and online ad sales and the pre-press operations for the paper, as well as all commercial printing, specialty publications and marketing and promotions.

Prior to joining Media General, she spent 9 years with Tribune Company in the Hampton Roads area of Virginia. She was responsible for directing the Advertising department's multimedia sales and new business strategy as well as conducting all employee training for the Advertising department. She has also been a media buyer for an ad agency in Richmond and directed public relations and grant writing for the University of Richmond Women's Resource Center.

Where: Glenmore Country Club, 1750 Piper Way, Keswick, VA, 22947

When: Tuesday, October 18, 5:30-7:30pm

Cost: Members are free if pre-registered before October 14, $5 at the door. Guests $20 per event if pre-registered, $25 at the door. Students $5.
Networking begins at 5:30pm, formal program begins at 6pm sharp.

How: RSVP: By Friday, October 14 to info@cville-ama.org. Space is limited so be sure to register early

Central Virginia AMA Chapter Wins Chapter Excellence Award (CEA) Competition

2005-10-03T00:34:00.000-04:00

The American Marketing Association’s Professional Chapter Council Announces CEA Winners for 2004-2005

Chicago, IL (September 19, 2005) – The Central Virginia Chapter of the American Marketing Association has won the "Turnaround Chapter of the Year" for 2004-2005, which is awarded to the chapter exhibiting the most significant improvement overall, given the obstacles they had to overcome.

In order to be eligible for this award, chapters must have submitted a chapter plan and budget. Sponsored by the Professional Chapters Council of the AMA, the CEA program recognizes and rewards excellence in chapter leadership and operations. The award will be recognized at the AMA’s Annual Leadership Summit April 28-30, 2006, in Chicago.

Michele DeKinder-Smith, this year’s CEA Chair, complimented the Central Virginia Chapter on its award, “There is no better way to leave a legacy for your chapter than to record all of its accomplishments and efforts in the CEA entry. Great AMA leaders recognize that they have a responsibility to tell their members what they've done with their dues investment and demonstrate return on investment (ROI) for the chapter.”

“CEA winners demonstrate the exceptional overall value of membership in the AMA,” says Dennis Dunlap, AMA’s Chief Executive Officer. “By representing best practices and maintaining a strong sustainable chapter at the local level, the Central Virginia Chapter enhances AMA’s strong brand reputation as an advocate for marketing and as an essential resource for marketing professionals worldwide.”

Central Virginia Chapter- The American Marketing Association
P.O. Box 5488
Charlottesville, VA 22905
www.cville-ama.org
Email: info@cville-ama.org

About The American Marketing Association
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. The AMA's Professional Chapters Council is designed to enhance the local AMA chapters through effective chapter management and to expand the delivery and communication of member benefits and services to chapter members. For more information, visit the AMA’s website at www.marketingpower.com.

Board Member of the Month

2005-09-22T22:25:00.000-04:00

We would like to congratulate and thank Monica Jordan of Ciao! Distinctive Catering for being named the Cenrtal Virginia Chapter of the American Marketing Association's "Board Member of the Month".

Monica catered our first regular program of the year the other night, catered our members-only event last month at King Family Vineyards, prepared the name badges for both events, attended all of our board meetings and in general has never hesitated to pitch in and help run the chapter with a great attitude and with a smile.

Thank you Monica!

Fall Membership Drive is on!

2005-09-15T08:02:00.000-04:00

Today marks the start of the AMA Fall Membership Drive. Join AMA right now by clicking on:

http://www.marketingpower.com/join

From now until November 15, 2005, join AMA and save yourself the $30 usual application fee and also get a free gift....either a free pair of binoculars, a USB memory stick, or $200 credit toward a national AMA conference or workshop.

http://www.marketingpower.com/join

Next Tuesday is the first regular program of the Central Virginia Chapter (whose fiscal year runs from July-June) and if you were a member today, you would be able to attend Tuesday's program on The Art and Science of Networking at no charge if you pre-registered. In fact, ALL of our local Central Virginia programs will once again be free to members this year.

For our complete program calendar visit:

http://www.cville-ama.org/events.htm

Why pay to attend our local programs at $20 a pop as a guest when you can join AMA and attend them ALL for free?

Be sure to also join the Central Virginia Chapter of AMA when you complete your application to take advantage of all of our great local benefits.

Join right now or send an email to info@cville-ama.org for more information.

Sept. 20 Program Reminder: Networking

2005-09-13T21:36:00.000-04:00

A reminder that this Friday is the deadline to pre-register for next Tuesday's program, "The Art and Science of Networking".

To register, please send an email to: info@cville-ama.org

For full details, visit http://www.cville-ama.org

Marketing Job - Virginia Panel Mktg eCommerce Manager

2005-09-02T07:06:00.000-04:00

Marketing eCommerce Manager

Are you a high-energy individual who enjoys working in a participatory team environment? Virginia Panel Corporation (VPC) is the place you want to be.

VPC is a world leader in the design of high performance mass interconnect systems used in a wide variety of electronic test applications. Who are we? We are a woman-owned family business located in the beautiful Shenandoah Valley of Virginia surrounded by the spectacular Blue Ridge Mountains. We are a high tech company that stays on the cutting edge of information technology. Our reputation for quality is known throughout the world.

VPC is seeking a Marketing eCommerce Manager to lead the Marketing Team in the design and implementation of integrated marketing programs to drive revenue growth for our E-Commerce sales channel.

Design targeted marketing programs including online advertising, email promotion, search engine optimization, affiliate programs and other online activities.
Responsible for leadership updates/reporting/presentation.
Create marketing requirements documents as needed.
Design and develop eCommerce applications using a variety of tools and development languages. (ie.Cold Fusion, SQL, ASP, Macromedia Flash)
Research and advise on new web software packages, web tools and web technologies such as browsers, languages, and plug-ins based on company needs and changing industry focus.
Communicate with customers to align website planning with overall marketing plan.
Prepare campaign plans, design and document specs and coordinate with appropriate teams for timely execution.
Develop and maintain website, test, execute and analyze.
Manage website structure, content and content updates.

Qualified candidates will possess the following:

BS Degree in Marketing, Business or Technical field and 3 years related experience managing business to business (B2B) marketing programs.
eCommerce Project management experience
Expert programming skills in Cold Fusion (ASP or SQL helpful).
Broad understanding of critical success factors that drive all types of online business models.
Experience in and understanding of marketing functions including direct response, campaign management, channel management, product merchandising, market communications, plan development, creative optimization, and market research.

Want to know more? Check out our website: http://www.vpc.com.

If you would like to apply for this position, please e-mail or mail your resume and salary requirements to:

Virginia Panel Corporation
1400 New Hope Road
Waynesboro, VA 22980
recruiter@vpc.com

Program on Networking, September 20

2005-08-31T23:48:00.000-04:00

Connie English, Associate Director of Alumni Career Services for the Darden School of Business, will be the presenter at our upcoming program, "The Art & Science of Networking" on Sept. 20.

Come learn what networking really is - and isn’t - and how to effectively network to achieve your personal and business objectives.

Details at: http://www.cville-ama.org

Welcome to the new Central Virginia American Marketing Assoc. blog!

2005-08-31T09:26:00.000-04:00

Thanks for visiting this new experiment from the Central Virginia Chapter of the American Marketing Association.

This blog will be used to post time-sensitive information and also to talk about marketing issues throughout Central Virginia. Geared primarily toward the needs of Central VA AMA members--but open to everyone's participation--this blog will be a little less formal and a little more fun. Please feel free to comment on posts and make suggestions.

Thank you for visiting!

Dave Dolak
President
Central Virginia AMA
http://www.cville-ama.com

Members-only networking meeting

2005-08-24T07:08:00.000-04:00

Hey all,

We had a great time at King Family Vineyards last night, didn't we? I think we ought to have members-only networking events like that every month!

We ought to thank Wendy Greene of ACAC for organizing the event and Monica Jordan of Ciao! Distinctive Catering for providing the food.

What was everyone else's impression of the event? Was it worthwhile?